Because no
one ever likes
being lost.
one ever likes
being lost.
There are vast amounts of information out there and it’s easy to get lost.
To get this message across, we arranged and shot books and magazines to look like massive, confusing cities, forests and seas: all places you could get lost in.
A simple message reminded people that
there was an easy way out – 3M’s Post-it Flags.
there was an easy way out – 3M’s Post-it Flags.
Client Post-It Flags
Campaign Find Your Way
Awards Cannes Lions 1 Finalist - Press Lions
One Show 1 Silver Pencil - Print Campaign
Spikes 1 Bronze - Print
Adfest 1 Silver - Print
The Work In-book
Creative Circle Awards 1 Gold, 2 Silvers, 1 Bronze
SPH Ink Awards Gold-Print Campaign
Campaign Find Your Way
Awards Cannes Lions 1 Finalist - Press Lions
One Show 1 Silver Pencil - Print Campaign
Spikes 1 Bronze - Print
Adfest 1 Silver - Print
The Work In-book
Creative Circle Awards 1 Gold, 2 Silvers, 1 Bronze
SPH Ink Awards Gold-Print Campaign
Creatives: Pradeep D'Souza, Trevor Lim
