Sometimes not
breaking the bank,
works for a bank.
breaking the bank,
works for a bank.
Creating awareness about the relatively new DBS DriveShield (Hint - no budget) in a market that is dominated by the ‘big boys’ of insurance isn't easy.
So instead of taking the conventional print advertising route, we took to the streets to get our message across to drivers.
Capturing their attention when they least expected it: with entertaining skits at traffic light crossings.
Client DBS Bank - DBS DriveShield
Campaign Expect The Unexpected
Awards Effies Gold
APPIES Finalist
Campaign Expect The Unexpected
Awards Effies Gold
APPIES Finalist
Creatives: Pradeep D'Souza, Trevor Lim, David Lee, Daniel Tan
