Selling beer
to the
Japanese.
It's like selling ice cream to Eskimos. The Japanese love beer. Especially the brew that's made in Japan. So when it came to launching a Singaporean beer in Japan, we didn't bother spending money on traditional advertising. Instead, we tapped on a tradition.
Creatives: Pradeep D'Souza, Katherine Khor, Amanda Tan, Aaron Koh
