Letters make words
and words, well,
now make furniture.
Have a seat.
and words, well,
now make furniture.
Have a seat.
To help people discover the joys of reading in one of the world’s busiest cities, we created a new Penguin font with a unique difference.
Each letter could be cut out and slotted into another to form furniture associated with the joys of reading.
The message was simple: 26 letters.
Infinite possibilities to read more.
Infinite possibilities to read more.
Client Penguin Books
Campaign Alphabet Furniture
Awards One Show Finalist
Campaign Alphabet Furniture
Awards One Show Finalist
Creatives: Pradeep D'Souza, Elmy Thong, Joel Chin
