Meet MoME.
It's nothing
like MoMA.
It's nothing
like MoMA.
MoME, the Ministry of Mini Effort, was created for those who love to hate fitness.
It's an online space that celebrates all the little things that keep you in shape. It’s what we call, “Mini effort. Mega impact.” Just like Brands ActivMove and Brands Red Marine Fish Oil, “Mini tablets. Mega protection.”
To pull an interested audience to our dedicated webpage, we created a series of mini commercials on YouTube. Here are some of them. Oh and page visits and sales, well, let's just say it had a mega impact.
Creatives: Pradeep D'Souza, Shuyau Cheng, Gigi Ip, Xuecong Pang
