Eighteen and
breast cancer.
That's life.
breast cancer.
That's life.
Breast cancer can affect girls as young as 18. Yet cancer is the last thing on a young girl’s mind. And so are breast self-examinations. By referencing popular coming-of-age activities, this campaign reminded girls that the arrival of newfound freedoms is also a good time to adopt life-saving breast checks.
Client Breast Cancer Foundation
Campaign Coming Of Age
Awards D&AD Graphite Pencil
Campaign Coming Of Age
Awards D&AD Graphite Pencil
Creatives: Pradeep D'Souza, Thomas Yang, Jasmine Tan, Roger Tan, Min Da Chia, Sharmayne Ng
