Tic.
Tac.
Extinct.
Tac.
Extinct.
In the fight to save the environment, even a small decision
can make a big difference. To get this message across, we used five executions of a popular game to remind us that it’s all about making the right choice.
can make a big difference. To get this message across, we used five executions of a popular game to remind us that it’s all about making the right choice.
Note: Only recycled paper was used to produce the stationery and posters.
Client WWF
Campaign Noughts + Crosses
Awards Cannes Gold (Print)
Cannes Silver (Outdoor)
Cannes Bronze (Design)
One Show Gold (Print)
One ShowSilver (Outdoor)
One ShowFinalist (Design)
Spikes 2 Gold Pencils (Print/Outdoor)
D&AD Wood (In-book)
Clio Silver (Outdoor)
Campaign Noughts + Crosses
Awards Cannes Gold (Print)
Cannes Silver (Outdoor)
Cannes Bronze (Design)
One Show Gold (Print)
One ShowSilver (Outdoor)
One ShowFinalist (Design)
Spikes 2 Gold Pencils (Print/Outdoor)
D&AD Wood (In-book)
Clio Silver (Outdoor)
Creatives: Pradeep D'Souza, Christiano Choo, Karen Muck
