Can a soap
save a life?
Yep, it can.
save a life?
Yep, it can.
Breast Cancer is the most common
cancer amongst Singaporean women.
And early detection can save lives, but
most women still don’t do self-exams.
cancer amongst Singaporean women.
And early detection can save lives, but
most women still don’t do self-exams.
So, instead of creating yet another
awareness message, we created
a product that became a part of
women’s lives: The Ladysaver Soap.
awareness message, we created
a product that became a part of
women’s lives: The Ladysaver Soap.
Made by breast cancer survivors,
each soap is designed to last a month
and contains a timely reminder that’s
slowly revealed with every shower.
Creating a little habit that can save lives.
each soap is designed to last a month
and contains a timely reminder that’s
slowly revealed with every shower.
Creating a little habit that can save lives.
Client Breast Cancer Foundation
Campaign Ladysaver Soap
Campaign Ladysaver Soap
Creatives: Pradeep D'Souza, Thomas Yang, LiJun Pek, Winnie Wong
