It's all
in the
name.
in the
name.
A majority of the population aren't organ donors. And it's not because they don't want to donate their organs, it's just because they are blissfully unaware. We wanted to change that with our campaign for MOHAN Foundation, an organ donation and transplantation NGO.
To show how just one organ could save another person’s life, we used something that’s unique to every individual, their name. And use a letter in the spelling to remind people that sometimes one organ is all that's needed to complete another person's life.
Client MOHAN Foundation
Campaign Live On
Campaign Live On
Creatives: Pradeep D'Souza, Chris Soh
