Watch.
Laugh.
Gasp.
Love.
TV.
Laugh.
Gasp.
Love.
TV.
Everybody thinks TV is dead. We didn't think so. That's why to relaunch History Channel’s latest season of Celebrity Car Wars, a reality show that’s filled with tonnes of drama, we created a hyper-targeted video campaign that scratches people’s itch for watching things go wrong on the roads.
We created 'drama-bait' videos and seeded them in car accident communities with a simple message: The best drama can be found on Celebrity Car Wars S3.
Client History Channel
Campaign Dramabait Cam
Awards AdFest Bronze
EFFIES Bronze
Campaign Dramabait Cam
Awards AdFest Bronze
EFFIES Bronze
Creatives: Pradeep D'Souza, Aaron Koh, Jia Ming Suen, Samantha Lim
