Ice creams.
With dollops
of character.
Why the hell is an adaptation in my book? Because I had loads of fun on this project. We were tasked to adapt Goodbye Serious for Singapore. But instead of just writing colloquial lines, we started by creating a character for each flavour to give the campaign longevity and familiarity. The result speak for itself below.
Creatives: Pradeep D'Souza, Sean Lee, Cliff Yeo
